If successful business depends on innovation, wonders Ricardo Semler, why are automobiles made essentially the same way today as they were in Ford’s first assembly line 100 years ago? Parallel parking is one of ” the stupidest things we do,” says Semler, “If we had a day, could we not by tomorrow afternoon figure out a way to make a car” that handles better in this common situation — or, on a grander scale, escape from the “silly concept” of oil dependent transportation altogether? The problem, Semler figures, is that there’s “something fundamental about organizations and ‘ leadership that makes it almost impossible for people inside a business to change their own industry.”
Ricardo Semler is the CEO and majority owner of Semco SA, a Brazilian company best known for its radical form of industrial democracy and corporate re-engineering. He enjoys life and he wants Semco’s employees, customers, suppliers and community to be happy as well. That is the real motivation behind Semco. Not growth. Not profits. Not power. Not status. But happiness. His latest book is called The Seven Day Weekend.
The Seven Day Weekend – book review
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